The Slow Movement. It is also associated with sustainability localism and a focus on improving quality of life by celebrating culture and social interaction. The slow movement is a cultural shift begun by the younger generations like many other movements.

Back in 1986 when the first McDonalds in Italy was set to open near the Spanish Steps in Rome there were protests. The BBC has a program called Slow Sunday. In the paper we will present a short history of the Slow Movement since its beginning in 1986 to the present day.
Read the White Paper to uncover the key drivers for consumers and learn how to respond to the slow movement creating on-trend products.
One of the issues this movement tries to bring attention to is the fact that artists works are being practically manufactured these days meaning that the consumers cannot see and love art for what it is due to the sheer amount of artwork produced every day. To establish a world in which it is impossible to buy t. The slow movement advocates a cultural shift toward slowing down lifes pace Wikipedia Slow Movement². The principles of the Slow City movement are one we would like all cities no matter how big or small to live by.